A practical guide for builders and partners using the Arc name, logo, and ecosystem language in public materials.
Tim Baker
The Arc Brand Guidelines and Partner Toolkit page is now live.
This page is for teams building on Arc Network, integrating with Arc, or preparing public materials that reference the Arc name, logo, or ecosystem.
Use it before publishing launch announcements, docs pages, partner pages, product UI, social assets, event materials, or co-marketing creative that includes Arc brand assets.
The main rule
Your brand leads. Arc is the infrastructure.
Arc can be used to explain what your product is built on, what network you support, or where your integration is available. It should not become your product name, app identity, logo system, or implied endorsement.
Clear language:
“Our app is built on Arc”
“Available on Arc”
“Our app supports Arc”
“We are live on Arc”
Avoid language like:
“Arc by [Your Company]”
“The Arc App”
“Arc Payments”
Any phrasing that makes Arc sound like your product, company, or commercial endorsement
If the relationship needs context, say what the relationship actually is. Do not make the Arc name or logo carry more meaning than the approved relationship supports.
Logo usage
Use the Arc logo only if you are actively building on Arc or have a signed partnership agreement with Circle.
Use the latest logo files from the Circle Brand Kit. Do not modify the mark, recolor it, distort it, recreate it, place text or graphics over it, or make it more prominent than your own branding.
The logo should help explain the infrastructure relationship. It should not compete with your product identity.
Name usage
Use Arc in descriptive contexts: documentation, partner pages, launch materials, and UI copy where you need to show that your product is built on or supports Arc.
Do not incorporate Arc into your company name, product name, app icon, or brand system.
When needed, use Arc Network on first mention and Arc after that.
Approvals and questions
Circle may review, request changes to, or revoke use of Arc Brand Assets at any time.
For partner launches, product pages, co-marketing assets, paid media, or anything that could imply endorsement or a relationship beyond what has been approved, check the guidelines first.
